Wells Fargo Bank wanted to promote their full range of financial services. They asked us to create three posters that would hang in branches. These were to remind banking customers that Wells Fargo also offered investments, home loans and auto loans. The posters had to be eye-catching and promotional, yet adhere to the "Old California" identity of this venerable bank.

The solution? Three posters designed as though they were California fruit crate labels of the 1900's. The colors were updated to the bright, jewel tones of the bank's current color pallette. This idea not only worked well, gaining new customers for all three products, but was a perfect fit in
Wells Fargo's grocery store branch locations. The campaign was so successful, that they expanded it to be their Spring promotion – three years running.