Retailers like Wal•Mart, Target and Toys R Us appreciated the bold, simple graphics of LeapFrog product's new merchandising signage. Not only did the new, coordinated identity make it easier to find the LeapFrog section, it made it easier for consumers to find their favorite product category amidst the clutter common in toy stores.

When this new in-store merchandizing promotion was introduced in FAO Swartz's flagship store in New York, LeapFrogs' sales doubled for the single month it was featured.