LeapFrog wanted to test whether it could increase sales among high school students for it's iQuest handheld study aid. They needed a direct-response brochure offering a free, colorful faceplate with proof of purchase of an iQuest. A bright, fun, slightly wild brochure was perfect, and was handed out by teenagers in high schools to their fellow students. The response for the free faceplate was excellent, and sales for the iQuest went up significantly in those schools included in the test market.